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The Joy of Business

 


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Giving away equity

I’ve been working with a couple of clients recently on how to give equity to other people coming into the business, and it’s definitely a recurring theme which causes a lot of debate and difficulty.
Sometimes people have to decide who gets what at the start of a business, but more frequently the issue comes up when there’s an existing enterprise and the owners want to bring someone else in.

How to successfully give equity to someone coming into the business...


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About Julia Chanteray and The Joy of Business

Julia Chanteray, business expert, mentor and speaker

Julia Chanteray started The Joy of Business because so many people asked her for advice and support for their businesses when she moved to Brighton. Julia has run a number of successful companies, including an IT company valued at £48m, a housing association and a management development company.
Julia is fascinated by the opportunities that running your own business brings, and now acts as mentor for people with great businesses that deserve to succeed. She provides advice, support and help for growing businesses.

Julia was the resident business expert on Channel 4's Risking It All programme. You can find out more about Julia here...

You can keep track of Julia while she's on the bus by following her on twitter, and read her latest thoughts at Julia Talks.

How does business support work?

When you're running a business, you don't usually have chance to think much about how you're running the business. You ignore strategy and planning because you're too busy doing all the everyday things that need attention.

When you work with Julia Chanteray, you have to think about what you're doing to develop the business. You've got an experienced business person to help you to grow and expand. Julia uses her years of experience of being an entrepreneur, plus all of the dozens of businesses she has advised and mentored over the past 7 years to give you the right recipes for success, and avoid the mistakes that most business owners make. Working with Julia cuts short the learning curve and helps you to expand and grow more quickly

What does this mean in practice?

Julia meets with clients around twice a month, usually face to face, but sometimes by phone. We develop a strategic plan for growing the business, and then, mostly importantly, Julia helps you to stick to that plan.

Clients email and phone Julia in between meetings, for example, if you've got a marketing campaign going out and you want to check that you're using the right words to get the best response, Julia will check and rewrite the copy with you.

So there's a mixture of keeping you on track strategically, and very practical help to make sure you make the most of your business.

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Who is business advice for?

Julia specialises in helping small businesses who want to grow into bigger businesses. There are generally seven types of company who benefit from Julia's help, but they all have to be businesses with the potential for growth.

Julia works with all sorts of different companies with all sorts of different issues. It doesn't really matter what sector you're in, although Julia does work quite a lot with technology and new media businesses.

If you want to:

  • market your business better
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  • improve your sales
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  • raise investment or sort out your cashflow and finances
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  • get more out of your staff team
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  • go into a new area of business, or launch a new service
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    then it would be good to talk to Julia

     

    How is The Joy of Business different?

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    There are lots of business advisors and coaches out there. When you're thinking about getting some business advice, think about:

  • Has that person actually run a small business before? If someone hasn't run a company (and I don't mean running their own consultancy) how can they really advise you on the ups and downs of your business?
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  • How long have they been working with businesses? If someone has just started, do they have what it takes?
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  • Do you like them? Do you trust them with your business? Are you going to take their advice?
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  • Are they qualified? Are they up to date with the latest thinking in marketing and management?
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  • Are they well networked? Part of a business mentors job should be to open doors for you and put you in touch with the right people who can help you along the way?
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    This sounds great, but I can't afford it

    Julia isn't the cheapest business advisor around - but do you really want the cheapest? Like buying chocolate or ham, the cheap version isn't always the best way to spend your money.

    If you have a business which has the potential to grow, but needs some help to get it going in the right direction, then do speak to Julia. She'll be able to say to you (completely honestly) whether this is a good investment for you to make, and if you'll make more money with her support than you would do without her.

    If you have a cashflow difficulty at the moment, but there's potential for your business, it may be possible for you to work with Julia on a deferred payments basis, where you pay something now, and when you've made some more money you pay the rest of the fee. Or for high growth businesses, you may be able to pay for Julia's services in equity in the business.

    It's always worth having a chat - it may be possible for you to tap into a subsidised service for at least a one off session, or Julia may be able to give you some initial advice to get you going and then find different ways for you to get support.

    Sounds good - what do I do now?

    If you're thinking about taking your business seriously and getting to the next stage - give Julia a call on 01273 685 363 or drop her an email. You don't know what it might lead to...

    Julia regularly works with businesses in Brighton, Sussex and London.

    Julia Chanteray

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