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The Joy of Business

 


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Being Remarkable

I see lots of businesses, and business owners all the time. Some of them are remarkable and extraordinary when I first see them, but they don't realise it, and don't know how to tell people about themselves. Some of them are rather dull, staid businesses, but by the time I've finished with them, they've got that extra something that gets people talking about them.

Read more about how to make your business remarkable...


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The Joy of Business Philosophy

Julia Chanteray

The Joy of Business was founded by Julia Chanteray because so many people asked her for advice and support for their businesses. Julia has run a number of successful companies, including an IT company valued at £48m, a housing association and a management development company.
Julia is fascinated by the opportunities that running your own business brings, and now acts as mentor for people with great businesses that deserve to succeed. She provides advice, support and help for growing businesses.

Julia was the resident business expert on Channel 4's Risking It All programme. You can find out more about Julia here...

Where does success come from?

My experience of running companies myself and helping others to develop their businesses leads me to believe that these are key elements for success:
  • Confidence
  • Your attitudes to finance
  • Commitment to learning
  • Networks
  • Persistence

Confidence

Entrepreneurs who are confident that they will succeed, very often do. They might not succeed the first time, but they will eventually. Confidence works because it attracts other people, they believe in you and will support you. Those of us who were not born with natural confidence, need to work at believing in ourselves and our business. Developing confidence is the number one issue that I work with people on; it’s the biggest area where I make a difference.

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Your attitudes to finance

It’s amazing how far some people will go to avoid getting their business to make money. This is the area where I most often see people sabotaging their business. Under-pricing kills small businesses, as does bad cash flow management. When clients first come to me, it’s often because of financial issues. People need to raise investment, they’re not making the profits that they would like to or they’ve got themselves in a bit of a mess with their finances. I love taking the fear factor out of money and making it into a good thing.

Commitment to learning

Orange Icon One of the greatest things about running your own business there’s always something new to learn. One of the reasons I do this work is because I learn from every single client. Every time you learn something new, you can apply it to a new situation and use it to make your business bigger, better and more profitable.

Networks

Your business success will depend on how you build and maintain your networks. The people you know are the ones that will bring you new customers, new ideas and ways to do things and the tips and advice that can prevent you making mistakes. People come to me is because I have very extensive networks, so a lot of my work is based on the joy of bringing two people who need each other together.

Persistence

Everything you do in business always takes longer than you think it will. People who fail are often those people who were just on the point of succeeding, but they gave up at the wrong point. I’ll tell people straight if they should give up on a bad idea or what they need to do to change things around, but clients appreciate having someone who can help them maintain their enthusiasm and joy for the business even when times get hard.

Julia Chanteray

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