Comments on: Is Your Business A Bit Boring? http://www.thejoyofbusiness.co.uk/blog/2009/07/08/is-your-business-a-bit-boring/ Thu, 15 Jul 2010 22:45:28 +0100 http://wordpress.org/?v=2.8.5 hourly 1 By: Mick Dickinson http://www.thejoyofbusiness.co.uk/blog/2009/07/08/is-your-business-a-bit-boring/comment-page-1/#comment-2311 Mick Dickinson Fri, 24 Jul 2009 15:48:45 +0000 http://www.thejoyofbusiness.co.uk/blog/?p=91#comment-2311 Taking your café example further… getting your business known for one or two things done to exceptional standard is a good way to stand out. For example “the best fried breakfast in town” or “we guarantee all food sourced locally” and so on. These may be simple things, in some respects, but they can help a business to stand apart from the the ‘me-toos’ in the trade. Mick Taking your café example further…

getting your business known for one or two things done to exceptional standard is a good way to stand out. For example “the best fried breakfast in town” or “we guarantee all food sourced locally” and so on.

These may be simple things, in some respects, but they can help a business to stand apart from the the ‘me-toos’ in the trade.
Mick

]]> By: Philip Jones http://www.thejoyofbusiness.co.uk/blog/2009/07/08/is-your-business-a-bit-boring/comment-page-1/#comment-2003 Philip Jones Thu, 09 Jul 2009 20:41:25 +0000 http://www.thejoyofbusiness.co.uk/blog/?p=91#comment-2003 It's a very unlikely source of a good quote here but Captain Trips, Chief Dead-Head and Grateful Dead guitar supremo Jerry Garcia nailed something fundamental about business positioning here.... “You do not merely want to be considered just the best of the best. You want to be considered the only ones who do what you do.” :- ) Phil It’s a very unlikely source of a good quote here but Captain Trips, Chief Dead-Head and Grateful Dead guitar supremo Jerry Garcia nailed something fundamental about business positioning here….

“You do not merely want to be considered just the best of the best. You want to be considered the only ones who do what you do.”

:- )

Phil

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