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Julia TalksOne of the things I’m always advising my retail clients on is the importance of getting people through the door in the first place. This is one of the most important parts of any retail business. In fact, it’s one of the most important parts of any business, even if your door is a virtual door. [...]
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I was at the Brighton and Hove Chamber of Commerce breakfast a few weeks ago. The speakers were Zoë and Sarah from Brighton company Yummy Lollies. They talked about their five year journey of building up Yummy Lollies from the original idea, through to their current stage of 1,000 outlets, major distribution and beginning to [...] You’ll be familiar with the reciprocity principle in marketing if you’ve ever received a free sample, a gift from a charity, or been accosted by Scientologists / Hare Krishnas / Jehovah’s Witnesses. All of these people want to give you something, whether it’s a free pen, a flower or a copy of their magazine. [...] I was cruising on Twitter the other day and came across a mini rant by Andy Budd from Brighton company Clearleft. Andy started by imploring people not to give their work away for free. [...] One of the major doom and gloom statistics reported in the news is that banks are lending less and, in particular, are lending less to smaller businesses. [...] |
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