I’m writing a book at the moment. It’s my first proper book, and it’s due to be published early next year. It’s all about business pricing. I’m 9276 words in so far, or 23.19% of the way through, according to my spreadsheet. In an effort to make sure I finish it, I want to tell [...]
I met with a new business advice client yesterday and, as usual, asked lots of nosy questions about his plans for the future and the way he saw his business going. One of the ways I work is to ask lots of questions, often very naive or “stupid” questions, and then formulate ideas as to [...]
One of the things I’m always advising my retail clients on is the importance of getting people through the door in the first place. This is one of the most important parts of any retail business. In fact, it’s one of the most important parts of any business, even if your door is a virtual door. [...]
I was at the Brighton and Hove Chamber of Commerce breakfast a few weeks ago. The speakers were Zoë and Sarah from Brighton company Yummy Lollies.
They talked about their five year journey of building up Yummy Lollies from the original idea, through to their current stage of 1,000 outlets, major distribution and beginning to [...]
You’ll be familiar with the reciprocity principle in marketing if you’ve ever received a free sample, a gift from a charity, or been accosted by Scientologists / Hare Krishnas / Jehovah’s Witnesses. All of these people want to give you something, whether it’s a free pen, a flower or a copy of their magazine. [...]