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Julia TalksMany of the business owners I advise are sponges – and I encourage you all to mop up less. [...]
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I’ve been doing quite a lot of work recently for clients who want to get some investment into their companies, and the question of EIS (Enterprise Investment Scheme) has come up with a couple of people, so I thought I’d share some practical advice with you. [...] Many of the businesses I mentor started off as a passion for something. Even if you have the most amazing product/service every, you need to be sure that other people share your enthusiasm. [...] You might want to give someone shares in your business because they’re going to invest money. You might want to give someone equity because you want them to work in your business, or to motivate someone who already works there. Getting an equity investment is a great way to get money into your business, because it helps cash flow. [...] Sometimes your customers aren’t on your doorstep or they’re difficult to reach. If you’re selling to corporates, or in a specialised area, you need an in depth strategy. And even if you are building up a good network around you, you still need to be able to target the right people. So here are some ideas on how to do that. [...] |
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