When you want to grow your business, you often need money. Maybe you need money to buy new stock, do some marketing, employ new staff, do some more things.  The banks are reluctant to lend to you, because your balance sheet is looking a bit weak, or you haven’t got enough money yourself to match their lending.  So you want to get some cash from an investor, in return for a share in the business.

An investor is effectively buying equity on the basis that if they give you some cash now, eventually their share of the business will be worth much more.  So if someone were to invest, say, 50k in your business, they’ll probably be thinking that they’ll want to get between 75 and 100k back in 3 – 5 years time.  A better return for them than putting their money in the bank, especially with today’s laughable interest rates, but much more risky.

Things to ask yourself are:

• Do you want to end up with a smaller slice of a big pie, or a big slice of a tiny pie? My experience is that the business owner always wants to keep as much of the business for themselves as possible, but this isn’t always sensible, as a lack of cash in the business means that you’ll always have a little pie.
• What are the strings attached to the cash? If you’re getting money from friends or family, or from an investor who has previously run a business, there can be the danger that they’ll interfere with how you run the business.
• On Dragons Den, people are always looking for the dragon who can bring contacts, or experience into the business, giving you a boost as well as the cash. In real life, this is pretty rare, so you shouldn’t expect this from an investor.
• If you had 100k to invest in a company, would you invest in your company? What’s the likelihood that they’ll get their money back? What’s the likelihood that you’ll all make millions? Think about it from their point of view.
• How will they get their money back? It’s all very well to own part of a business that’s worth a million, but the investor wants to be able to spend that money in 3 years time. Think carefully about what they’ll eventually get back in terms of hard cash.

I’ve been working with a couple of clients recently on how to give equity to other people coming into the business, and it’s definitely a recurring theme which causes a lot of debate and difficulty.

Sometimes people have to decide who gets what at the start of a business, but more frequently the issue comes up when there’s an existing enterprise and the owners want to bring someone else in.

You might want to bring someone else in because you’ve found someone who can help you with the business.  Sometimes, that someone is me, so I might provide advice and support in return for a share in the business rather than my usual cash fee.  More often, I’m advising someone who has a business which is doing okay, but the existing business owners just don’t have enough time or the skills to do the thing which are needed to push the business to the next step.  Sometimes the business has outgrown the original owner, or you just need an extra pair of hands on board, and you can’t afford to pay the high salary that someone really good would need.

Or you might want someone with a lot of talent and experience, and want them to stay around for a while and be really motivated to work on the business.  This was why I went to work for a web hosting company as Operations Director 10 years ago – they needed someone who would work really hard to grow the business, and I wanted a share of the business because I was fed up of working for a salary and making money for other people.

Whatever your reasons, if you’re going to bring someone in to work for the company in return for equity, here are some areas to think about (more…)

There’s a new investment fund  – no, not one of these government schemes that are exactly the same as the old government schemes, but something that might be genuinely useful (maybe.)

It’s aimed at women business owners, so if you’re female already, then you’re off to a flying start.  If you’re male, don’t worry because you can team up with a lovely woman and still take advantage.

The Aspire fund is for businesses which are already on track with getting equity investment from an angel investor.  The Aspire fund will match the equity investment from your angel, as long as this is between £100k and £1m.  They won’t just give you the money though.  You knew there was a catch, didn’t you. They will want the same amount of equity as your investor, so you need to be able to give away more shares.

I would use this as a way of encouraging an investor to come on board, because they only need to put in half the money, if the Aspire fund will match them.

As this is a government scheme, there’s a whole bunch of hoops which you need to jump through, and word on the street is that the scheme has been launched without any procedure for getting people through it, but don’t let this put you off.

As usual, if you need help in putting an investment package together, it’s much easier if you have professional help to do this – so you’ll remember where to come, won’t you.