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Julia TalksWe’re looking at when you should give stuff away for free in order to encourage people to buy from you. We’ve looked at the free taste/sample, and investigated the reciprocity principle and “first bag is free” ideas, and now I want to talk about freemium. [...]
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I was thinking about all of those business jargon words and phrases that come up all the time that we don’t have a clue what they mean, but we feel that we’ll look daft if everyone finds out that we don’t know. photo by dull hunk The most extreme example of this is when [...] The Boston Consulting Group matrix is a classic business tool, taught in business schools and MBA courses all over the world. I was writing about the things I learnt on my MBA course and if any of these are of use in the world of small business, and I thought of a version of the BCG matrix I use all the time with clients. [...] Part three of my look at some of the jargon words I use and hear other people use, with plain English definitions. This time, discounted cashflow and return on investment. [...] Many of my business advice clients come to me saying that they’ve never learnt how to do business, and they’re not sure if they’re doing the right thing. Mostly, they don’t have an MBA or other business qualification. [...] |
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