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Julia TalksThis is part of my off and on series where I demystify business jargon nonsense words. This one is ‘customer acquisition costs’. [...]
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The Boston Consulting Group matrix is a classic business tool, taught in business schools and MBA courses all over the world. I was writing about the things I learnt on my MBA course and if any of these are of use in the world of small business, and I thought of a version of the BCG matrix I use all the time with clients. [...] Many years ago I started doing my MBA course. I was working full time, setting up and running social enterprises in Edinburgh, and I had to work lots of evenings. I didn’t want to give up my friends and my social life, and I still wanted to go to the pub. I knew that I was going to have to study 10-12 hours per week, on top of the 50-60 I was already working. Something had to give. [...] One of the charming commentators on my blog in the Argus said that I was jargon ridden. I looked over some of my blog posts and couldn’t see any, so I thought I’d put some in here to keep him happy. So here are some of the juicy words I’ve noticed myself recently, with what they mean in plain English for real people who happen to run businesses. [...] Many of the business owners I advise are sponges – and I encourage you all to mop up less. [...] |
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