Twitter Updates

The Businesses I Can Help

I wrote recently about the businesses I can’t help, so I thought it was only fair to write about whom I can help. It’s tempting to write this as a sales pitch, but I’ll resist temptation and try to be more objective instead. My strap line is that I help small businesses who want to [...]

Is Your Business A Bit Boring?

This week I’ve been helping people with boring businesses. That is, the businesses themselves aren’t boring, nor are the people who run them, but the businesses look just the same as their competitors, and there’s nothing to make someone want to buy from them or even notice them. Any differentiation has just [...]