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I recently ran a training event, ‘The Price is Right’, helping creative businesses to set the right price for their work . I just got the feedback through, so I thought I’d share the good and the bad points here.
What did you like about the event? Open, honest, really great info. Comprehensive info [...] Here’s a random nugget from my big bag of business tips. If you’re paying charges per item for your business bank account, you don’t want to shell out 70p every time you buy a £3.60 train ticket to go from Brighton to Shoreham. Image by Images_of_Money For all the little expenses, get yourself a [...] You’ll be familiar with the reciprocity principle in marketing if you’ve ever received a free sample, a gift from a charity, or been accosted by Scientologists / Hare Krishnas / Jehovah’s Witnesses. All of these people want to give you something, whether it’s a free pen, a flower or a copy of their magazine. [...] I was cruising on Twitter the other day and came across a mini rant by Andy Budd from Brighton company Clearleft. Andy started by imploring people not to give their work away for free. [...] The third instalment of a series of marketing tactics and ideas for your business. Are you the sort of person who shouts at Newsnight? Do you grumble at Radio 4? Swear under your breath while you’re reading the paper? I am. We’re the people who care – the people who are politically aware and want [...] |
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