I’ve been using a new tool recently called CoSchedule. I keep recommending it to clients, so I thought I’d write about it here too.
CoSchedule is great for people who like to blog. Because it helps to spread the word about your blogs, so that people actually read them and pass them on to other people.
Which is kind of the point of blogging, unless you’re stuck in 1998 and are still using your blog as an online diary to record your thoughts about the world, and what you’ve been up to and you’re not bothered about whether anyone other than your Nan reads it.
Who it’s good for
If you’re using your blog actively as a way of getting people to know more about you and what you sell, and as a way of getting people to find your site on google, you’re probably already putting links to your blog articles on social media. I’ve been doing this for ages, in a kind of haphazard way. I write something and then tweet a link to it. Sometimes, I look at google analytics and think, that one was popular, I might do another tweet about it.
So CoSchedule is good for people who would like to be a bit more organised and proactive about telling the world about the interesting things we write about. And testing the results.
What I’ve been using it for
Using CoSchedule has meant that I’ve been able to be much more organised about this, and spend less time doing it. Which means more time doing more interesting things, like actually writing blogs or seeing clients. It links in with WordPress, so I can schedule tweets (and Facebook and LinkedIn if I wanted to) from within WordPress when I write the blog.
I’m going to schedule some tweets about this blog when I’m done writing it and see if that gets more people to read it. It also encourages me to schedule multiple tweets, so that if someone misses my first one (which they probably will) they might see the one the next day or the next month.
It also lets you go over your old content and see which blogs people retweeted or liked, so you know which ones were popular the first time, so you can get some of those old good ones out there again. I particularly liked this feature, because I just didn’t know that my Myth of Hard Work blog had been tweeted so many times. And when I put it out there again, some more people retweeted it.
It has a great calendar, which tells you when you’ve got blogs coming out (if you’re the sort of person I sometimes am, with content scheduled in advance) and when the tweets are scheduled for. I’ve been able to rearrange some of the publication dates to better times when I saw on the calendar that they had got all bunched up in one week.
My web traffic levels have been pretty static for a few years now, but since I’ve started using CoSchedule, it’s gone up by 40%. That’s coincided with me sending out my Business Stories emails, but these have not had massive click through rates, so I reckon the new traffic has come from more twitter activity spurred on by using Co-Schedule.
Explained in pictures
Here’s the nice people at Coschedule, explaining how it all works better than I could
Costs and detailed stuff
It’s paid for software, with a starting point of $15 a month, with a 14 day free trial. So if you don’t like to pay, it’s not for you. And if you’re not on WordPress, or you’re not on self hosted WordPress it won’t work, so it’s not for you either.
Go for it – treat yourself to CoSchedule
But if you’re serious about content marketing or getting more people to your website through blogs and social media, then this is definitely worth the investment. I love it, I’m happy to pay for it, and I might even upgrade. Check it out.
I would write nice things about CoSchedule anyway, and I have paid for my subscription. But the eagle-eyed among you will note a referral link code here, so I just need to tell you that Co-Schedule will give me a discount on my upgrade as a result of writing this blog. Won’t you, guys?