Marketing Ideas 1 – Real Examples

This is the first in a series of posts to give you some ideas to use in your marketing. Let me know if you adopt them. This one is suitable for creative businesses which make real things. Maybe you’re a furniture maker, a milliner, a hairdresser… Maybe you make amazing cakes like my pal Jennifer Lindsay-Clark at SheBakes.

Why not give real life examples of your work? Instead of (or as well as) the beautiful photos of the models with fancy haircuts, why not take photos of your real customers and what their hair looks like when you’ve finished with it. I’d be much more convinced by a series of photos of real women like me with real hair styles. Obviously, they’d be looking good – you’ve just done their hair, but they’d be people like me, not unrealistic supermodels.

Take photos of the process – I have no idea how hats or fancy suits are made, but I’m likely to pay more and appreciate it if I know more about all the work that goes into it. You don’t have to have super photos taken by professionals; you can snap away with your digital camera or even a phone camera, because we’ve become used to sharing not so brilliant photos and videos on YouTube and Facebook. Take photos, put them on your website, stick them to the wall with Blu-Tack and change them regularly.

Your customers will feel more involved, they’ll know that you’re approachable and human, and the people you take the photos of will enjoy their moment of fame, without having to audition for X Factor.

Give it a go, and let me know how you get on.

More marketing ideas:

Tell people who you want to meet

Get a campaign going

Photo credit – Chocolate roses from She Bakes