The best marketing books (advanced version)
One of my clients asked me for some recommendations for advanced marketing books during one of our business advice sessions,…
The lessons learned technique
Many years ago, I was part of a lovely fast-growing tech company worth millions. Then I was fired, unemployed and…
How to get better at what you do
To get to the point where you’re sure you’re good enough to charge more money, you might need to get…
Tips for using Zoom for meetings and conference calls
I thought I’d share some of the tips for using Zoom for meetings and conference calls I’ve learnt over the…
Giving shares to your spouse
Here’s a guide to giving shares to your spouse, i.e. your wife, husband or civil partner. It’s just for business…
How to work out your ideal customer avatar
Here’s a guide to how to work out your ideal customer avatar, with a customer avatar worksheet for you to…
Pricing Strategies for Business
There are lots of pricing strategies for business, but which one is the right one for your business? How much…
The difference between being a space rocket and a donkey
“You’ve been a space rocket for too long now. You’ve got to be a donkey from now on”. I felt…
coffee + cake = wisdom
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