How to work out your ideal customer avatar
Here’s a guide to how to work out your ideal customer avatar, with a customer avatar worksheet for you to…
Pricing Strategies for Business
There are lots of pricing strategies for business, but which one is the right one for your business? How much…
The difference between being a space rocket and a donkey
“You’ve been a space rocket for too long now. You’ve got to be a donkey from now on”. I felt…
The advantages and disadvantages of a share issue
I want to talk through with you the advantages and disadvantages of a share issue for your business. But this…
What are growth shares?
“What are growth shares?” is usually what people say when I suggest that they might want to think about growth…
Some great examples of meeting customer motivations
I’ve written recently about how to make your customers feel happy by meeting their needs. Here are some great examples of…
Make your customers feel happy by meeting their needs
We’re all used to companies who say how good their product is. And we’re used to testimonials which have other…
How Deliveroo pretend to be faster to get you as a customer
When I get home from work, and I’m tired and hungry, I have a number of options for very quickly…
coffee + cake = wisdom
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