Resources for better business

You’ll find hundreds of resources, tips and ideas here for how to build your successful business.
  • This field is for validation purposes and should be left unchanged.
Get exclusive content by email

3 problems about pricing

Here are three problems your business might have if you haven’t got your price to what I call your pricing…

What is your sweet spot price?

There’s a certain sweet spot in pricing That point where your price feels okay, where it’s doable for your customers,…

The Tesco Test

The Tesco test is a quick but useful test of your pricing strategy. It involves working out if you are…

How to get testimonials

Here’s how to get testimonials from your customers – and how to use them on your website and in your…

Products business model

I’ve called this the products business model, but there are so many different ways of selling products, you’ll have to…