The advantages and disadvantages of a share issue
I want to talk through with you the advantages and disadvantages of a share issue for your business. But this…
What are growth shares?
“What are growth shares?” is usually what people say when I suggest that they might want to think about growth…
Some great examples of meeting customer motivations
I’ve written recently about how to make your customers feel happy by meeting their needs. Here are some great examples of…
Make your customers feel happy by meeting their needs
We’re all used to companies who say how good their product is. And we’re used to testimonials which have other…
How Deliveroo pretend to be faster to get you as a customer
When I get home from work, and I’m tired and hungry, I have a number of options for very quickly…
3 problems about pricing
Here are three problems your business might have if you haven’t got your price to what I call your pricing…
What is your sweet spot price?
There’s a certain sweet spot in pricing That point where your price feels okay, where it’s doable for your customers,…
How to feel good about charging more
Most people have some difficulty in charging more money for what they sell. The most common reason for this is…
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