Why

These articles are all about why we do business.  There are lots of thoughts in this section about the sort of things that go through the head of a business geek like me, so this is where you’ll find my thoughts about business models, pricing, the meaning of money, our purpose in running a business and the things I come across through in my travels as a business adviser.

The dark tunnel of VATMoss

I’ve just emerged from a dark tunnel; trying to find my way through a maze. Other metaphors may apply. I’ve…