What is your sweet spot price?

There’s a certain sweet spot in pricing

That point where your price feels okay, where it’s doable for your customers, and they’re happy to pay it. It doesn’t feel too cheap, it doesn’t make them feel like they’re getting ripped off or that it’s going to hurt.

It’s also the price where they’re happy to come back to you again and again, and are likely to recommend you.

We’re looking for the sweet spot where you can get, the right number of customers at the best possible price


Depending on your business, this sweet spot might be high enough, that your customers need to think for a while before committing. That’s okay, as long as your price is something that they’ll think about, but not so high that they will run away screaming.

If you’re doing the right marketing, they’ll already want to buy from you, and they’ll be emotionally committed. But they might have to rearrange a budget, get permission from someone else or take a deep breath.

To get to that sweet spot for you, we might have to do some work. My book Sweetspot Pricing (and the resource pack that goes with it) will take you through exactly what you need to do.

The short version of the book for you

  • Work out what you want to earn
  • Change your price, so it’s possible to get to your target income
  • Test your new price
  • Maybe change it again
  • Improve what you’re selling so that people are happy to pay more
  • Improve your marketing so that people are delighted to pay more – and more people are pleased to pay more

How to buy Sweetspot Pricing

You can get a copy of Sweetspot Pricing (and the resource pack that goes with it to help you set your prices) right here and start reading it in about 3 minutes.

Let me know how you get on…

Some more articles about pricing to get you thinking

How Mark Vaesen put up his prices

The Tesco Test

How to feel good about charging more

Photo credits to Marissa Rodriguez and  Clem Onojeghuo on Unsplash

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The Joy of Business
Secrets of Business Success
Julia Chanteray