What is your sweet spot price?
We’re looking for your sweet spot price Your sweetspot price is the point where you’re charging enough to make the…
Amanda Cooper
How to feel good about charging more
Most people have some difficulty in charging more money for what they sell. The most common reason for this is…
The Tesco Test
The Tesco test is a quick but useful test of your pricing strategy. It involves working out if you are…
How to immediately free up (some of) your time
When you’re running a business, your time is your most limited resource. Usually, this is even more limited than money…
Why giving discounts is a bad idea
We live in a world of discounts. All around us, there are offers of 50% off, sales in every shop,…
What’s the point of worrying about your business?
These are two clichés which people have said to me about a trillion times over my lifetime. I’ve probably said…
How to work out your target income
You might have noticed that I’m very focused on making sure that my clients make money. In fact, my strapline…
Where are the gaps in the market right now?
People always ask me, where are the gaps in the market right now? – where are the business opportunities at…
