This is where I’ll be sharing all the videos and resources from our sessions.
Workshop 1
life accounts from workshop 1v2
Workshop 2 – Business Models
Workshop 3 – Pricing part one
Sweetspot Pricing – get your head around the pricing methodology in the book and/or the website guidance in this link. Start filling in the spreadsheets.
Action 2 from this workshop – get into pairs and give each other feedback about your website/LinkedIn/other web presence, imagining that you are a potential customer of your partner for this exercise. See the last bit of the video for a more detailed explanation.
Pairs
Alice & Sarah
Claire and Wolf
Paula and Jen
Stephen and Sophie
Workshop 4 – Pricing part two
Workshop 5 – Customer avatars
Workshop 6 – Marketing mindset
Workshop 7 – Key messages
Workshop 8 – sales pipeline
Activities for this week:
- Make a list of at least your A list prospects
- Find a way of reminding yourself to nudge them at least every 6 weeks
- I’m also going to ask you to make a commitment to action to the group to make sure this is all complete.
- Eg, I need to strengthen the calls to action on my website by including a better lead magnet
- I need to get some outcome-based testimonials
- Put at least one into the Slack group for everyone to see – something concrete you’ll do.
- What you’re going to do
- Why you’re doing it
- When you’re going to do it by
- What difference to your business will it make.
Workshop 10 – Marketing
Workshop 11 – Marketing 2
Workshop 12 – Productivity
Workshop 13 – Final workshop
Reunion Workshop – July 2021
