The difference between share options and shares for small businesses
It’s easy to get confused between share options and giving shares to employees. This article looks at the key differences…
The “how” section of my blog is full of delicious and useful tips on how to run a successful business, all gleaned from my experience of running my own businesses, and the hundreds of different companies I’ve helped to grow over the years. Get stuck in…
It’s easy to get confused between share options and giving shares to employees. This article looks at the key differences…
I’m always looking out for good examples of marketing which I can share and steal for my clients. Here’s one from today. Last week, Will McInnes started hinting on Twitter about his company doing a new event.
You’ll be familiar with the reciprocity principle in marketing if you’ve ever received a free sample, a gift from a charity, or been accosted by Scientologists / Hare Krishnas / Jehovah’s Witnesses. All of these people want to give you something, whether it’s a free pen, a flower or a copy of their magazine.
I was cruising on Twitter the other day and came across a mini rant by Andy Budd from Brighton company Clearleft. Andy started by imploring people not to give their work away for free.
We’re looking at when you should give stuff away for free in order to encourage people to buy from you. We’ve looked at the free taste/sample, and investigated the reciprocity principle and “first bag is free” ideas, and now I want to talk about freemium.
One of the things I’m always advising my retail clients on is the importance of getting people through the door in the first place. This is one of the most important parts of any retail business. In fact, it’s one of the most important parts of any business, even if your door is a virtual door.
Many of the business owners I advise are sponges – and I encourage you all to mop up less.
You might want to give someone shares in your business because they’re going to invest money. You might want to give someone equity because you want them to work in your business, or to motivate someone who already works there. Getting an equity investment is a great way to get money into your business, because it helps cash flow.