Will you hold my spider for me? And other powerful sales phrases using the evoking freedom technique
You’re walking up the road in town when you’re approached by a pleasant looking young man outside the Post Office…
How
The “how” section of my blog is full of delicious and useful tips on how to run a successful business, all gleaned from my experience of running my own businesses, and the hundreds of different companies I’ve helped to grow over the years. Get stuck in…
Productised services – the alternative to being a consultant
Here’s how the productised services business model works. Productised services are just a set of services you do in…
The best marketing books (advanced version)
One of my clients asked me for some recommendations for advanced marketing books during one of our business advice sessions,…
The lessons learned technique
Many years ago, I was part of a lovely fast-growing tech company worth millions. Then I was fired, unemployed and…
How to get better at what you do
To get to the point where you’re sure you’re good enough to charge more money, you might need to get…
Tips for using Zoom for meetings and conference calls
I use Zoom a lot in my business coaching. And because we’re also a virtual team, I spend a lot…
Giving shares to your spouse
Giving shares to your spouse, wife, husband or civil partner Giving shares to your spouse is the most frequent…
How to work out your ideal customer avatar
Here’s a guide to how to work out your ideal customer avatar, with a customer avatar worksheet for you to…
