What is your sweet spot price?
We’re looking for your sweet spot price Your sweetspot price is the point where you’re charging enough to make the…
How
The “how” section of my blog is full of delicious and useful tips on how to run a successful business, all gleaned from my experience of running my own businesses, and the hundreds of different companies I’ve helped to grow over the years. Get stuck in…
How to feel good about charging more
Most people have some difficulty in charging more money for what they sell. The most common reason for this is…
The Tesco Test
The Tesco test is a quick but useful test of your pricing strategy. It involves working out if you are…
How to immediately free up (some of) your time
When you’re running a business, your time is your most limited resource. Usually, this is even more limited than money…
How to get testimonials
Here’s how to get testimonials from your customers – and how to use them on your website (or social media)…
Products business model
This article is all about the products business model. It’s part of a series of articles about business models. If…
Membership business model
Membership business models are a special sort of recurring income business model. And they come in all different shapes and…
The curation business model
The curation business model is a great favourite of mine. When a client comes to me looking for a way…
