Some great examples of meeting customer motivations
I’ve written recently about how to make your customers feel happy by meeting their needs. Here are some great examples of…
Make your customers feel happy by meeting their needs
We’re all used to companies who say how good their product is. And we’re used to testimonials which have other…
How Deliveroo pretend to be faster to get you as a customer
When I get home from work, and I’m tired and hungry, I have a number of options for very quickly…
3 problems about pricing
Here are three problems your business might have if you haven’t got your price to what I call your pricing…
What is your sweet spot price?
There’s a certain sweetspot in pricing That point where your price feels okay, where it’s doable for your customers, and…
How to feel good about charging more
Most people have some difficulty in charging more money for what they sell. The most common reason for this is…
The Tesco Test
The Tesco test is a quick but useful test of your pricing strategy. It involves working out if you are…
How to immediately free up (some of) your time
When you’re running a business, your time is your most limited resource. Usually, this is even more limited than money…
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