3 problems about pricing

Here are three problems your business might have if you haven’t got your price to what I call your pricing…

The Tesco Test

The Tesco test is a quick but useful test of your pricing strategy. It involves working out if you are…

How to get testimonials

Here’s how to get testimonials from your customers – and how to use them on your website (or social media)…

Products business model

This article is all about the products business model. It’s part of a series of articles about business models. If…