What are the most important things to learn for a successful business?
When you’re running a business, the number of things you have to learn to make it successful can feel overwhelming.…
How long does it take to create an online product?
Online products are an attractive source of income for many of my clients. It’s a way to bring some cash…
The mistakes I’ve seen hundreds of business owners make over the last 20 years
I’ve seen hundreds of small business owners make these common mistakes over the last 20 years. In business, as in…
Are you ready to face your FUD and overcome it?
Once upon a time, there was a woman called Sarah. She’d invented a new sort of knickers. As you do……
Will you hold my spider for me? And other powerful sales phrases using the evoking freedom technique
You’re walking up the road in town when you’re approached by a pleasant looking young man outside the Post Office…
Productised services – the alternative to being a consultant
Here’s how the productised services business model works. Productised services are just a set of services you do in…
The best marketing books (advanced version)
One of my clients asked me for some recommendations for advanced marketing books during one of our business advice sessions,…
The lessons learned technique
Many years ago, I was part of a lovely fast-growing tech company worth millions. Then I was fired, unemployed and…
