When you want to give something away for free

I was cruising on Twitter the other day and came across a mini rant by Andy Budd from Brighton company Clearleft. Andy started by imploring people not to give their work away for free.

The rules of making money with Freemium

We’re looking at when you should give stuff away for free in order to encourage people to buy from you. We’ve looked at the free taste/sample, and investigated the reciprocity principle and “first bag is free” ideas, and now I want to talk about freemium.

Getting customers through the door

One of the things I’m always advising my retail clients on is the importance of getting people through the door in the first place. This is one of the most important parts of any retail business. In fact, it’s one of the most important parts of any business, even if your door is a virtual door.

Business Jargon Part 3

Part three of my look at some of the jargon words I use and hear other people use, with plain English definitions. This time, discounted cashflow and return on investment.

How To Get An Extra 10 Hours Per Week

Many years ago I started doing my MBA course. I was working full time, setting up and running social enterprises in Edinburgh, and I had to work lots of evenings. I didn’t want to give up my friends and my social life, and I still wanted to go to the pub. I knew that I was going to have to study 10-12 hours per week, on top of the 50-60 I was already working. Something had to give.