What’s a grown up business?
I keep talking about this idea of a grown-up business, and it’s one which seems to resonate with a lot…
Persuading The Bank To Lend You Some Money
One of the major doom and gloom statistics reported in the news is that banks are lending less and, in particular, are lending less to smaller businesses.
What are your networking plans for Xmas?
I was just arranging to meet up on a cake date with the lovely Jacky Misson. Jacky suggested that we…
Inspiring action with Simon Sinek
You know when several people all tell you about the same thing in a short space of time…? Everyone’s talking…
The difference between share options and shares for small businesses
Share options are one way to give shares to employees. However, setting up a share option scheme is not always…
The Reciprocity Principle and How to Use It in Marketing
You’ll be familiar with the reciprocity principle in marketing if you’ve ever received a free sample, a gift from a charity, or been accosted by Scientologists / Hare Krishnas / Jehovah’s Witnesses. All of these people want to give you something, whether it’s a free pen, a flower or a copy of their magazine.
When you want to give something away for free
I was cruising on Twitter the other day and came across a mini rant by Andy Budd from Brighton company Clearleft. Andy started by imploring people not to give their work away for free.
The rules of making money with Freemium
We’re looking at when you should give stuff away for free in order to encourage people to buy from you. We’ve looked at the free taste/sample, and investigated the reciprocity principle and “first bag is free” ideas, and now I want to talk about freemium.
